ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. Strategic ABM: High stakes, highly customized one-to-one marketing typically used to expand existing customer accounts and secure bigger deals.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

APRIL 21, 2014

What has actually happened is that Google team has announced that they are removing the query from the referrer on ad clicks by users who use secure (SSL) search on Google.com. As a B2B marketer looking to get more heavily involved in web analytics, I'm looking for a place to start – specifically your books. Josh Thomas.

Analytics 131

Analytics Marketing Campaign Metrics 131