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[Infographic] Is SEO Or SEM Better For Online Marketing?

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. Types of PPC Ads ( 4 ).

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18 Cognitive Biases You Can Use for Conversion Optimization

ConversionXL

OCTOBER 15, 2015

social sharing buttons, offer content for a tweet vs. an email, submitting content to social bookmarking sites, etc.). Find the influencers and media outlets that will help you extend your reach as much as possible via their sites and social networks. Consider how this can be used in PPC advertising. A holiday?

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