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[Infographic] Is SEO Or SEM Better For Online Marketing?

YoungUpstarts

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook. I use Diigo , a social bookmarking tool, to keep a record of useful websites.

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18 Cognitive Biases You Can Use for Conversion Optimization

ConversionXL

social sharing buttons, offer content for a tweet vs. an email, submitting content to social bookmarking sites, etc.). Find the influencers and media outlets that will help you extend your reach as much as possible via their sites and social networks. Next, make it easy for people to start those conversations (e.g.