article thumbnail

Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Your mission is to grow, and for B2C companies it means more users. Brazil, with a population of 200M and Mexico with 120M are now in our top 5 download countries. Next: A one-woman PR team. So when we first tried to get some press for our initial launch, I had my doubts about my ability to generate substantial PR.

Brazil 158
article thumbnail

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Maybe the problem is B2B.

article thumbnail

Startup Tools

steveblank.com

I have recently been doing some research on Entrepreneurship in Brazil, while also trying to start my own company. I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). I wanted to ask you what you thought about “context&# ?