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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. And they make it easy to switch.

SEO 70
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., The majority of these interactions are self-guided from sources including social media, syndicated content, and industry-specific resources. Track and tweak. Retargeting lets you do this.

B2B 129
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

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Why Your Startup's Name Matters

mashable.com

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. A tech and social media publishing site. Latest Social Media News. Latest Media News. Digital Campaigning: Meet the Marketing Wizards of D.C. IT FEELS GREAT!

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