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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. Some business owners have written off the concept of paid search because they’re not a retailer or B2C. I recently did a search for a local business: I Googled plumbers in my hometown of Kansas City.

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Transcript of Using Personalized Video to Build Relationships

Duct Tape Marketing

Marketing through video we use for your YouTube channel, that super nice video on your homepage, your Facebook lives, and all these other things that are for typically mass audiences. And again, I don’t care whether this is B2B, B2C. I have a home up here as well, so I live in Kansas City and in Coal Creek Canyon as well.

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