ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. HubSpot chart showing best time of day to send email for max clickthrough rate.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. Et voilà: the first CRM.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Testimonials. Example: Xero.

Video 48

Video Conversion Mobile Search 48