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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Lead Generation. Online chat.

Sales 60
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35 Leading Women Entrepreneurs Paving The Way For Success

Designmantic Blog

Lilach Bullock is well-known in the fields of online lead generation and social media. She is a recipient of a number of accolades such as Oracle’s Top Influencer of Europe, Forbes’ Top 20 Women Social Influencers and Career Experts’ Top Digital Marketing Influencer. Lilach Bullock. Website: lilachbullock.com. Gina Romero.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. You should therefore be aggressive in marketing to them online. Philippe Botteri.