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Why This Startup Teaches Everyone to Code + a Framework to Find a CTO

View from Seed

Everyone knows startups should do scrappy things that “don’t scale” — this show explores what those things actually are. Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B. You can subscribe here. Listen to episode 10 on iTunes: bit.ly/TractionPodcast.

CTO Hire 120
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. Where do you start?

Marketing 120
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Product-Led Growth (PLG) For Startups

Mucker Lab

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Hila Qu has been the Head of Growth or VP of Growth at a number of different companies and startups, most notably Acorns and GitLab. That is a natural hurdle for PLG motion.

Product 78
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The Entrepreneur’s Essentials #18: The strength of natural network effects

Austin Startup

As I mentioned at the beginning of this series/ebook, over the years I’ve noticed that I tend to frequently share certain Lucky7 posts with entrepreneurs we’ve backed , team members at data.world, or other startup investors I know. But most of the time it is just that?—?hope, hope, and hope is not a strategy.