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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Topics Stats & Tools Training & Education Jobs White Papers. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Posted by Philippe Botteri. at 11:09 AM. Labels: SaaS , sales and marketing , software.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140
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Think Like A Marketer, Sell Like a Superstar [WEBINAR]

Up and Running

that 57% of the typical purchase decision is made before a customer even talks to a supplier. And I’m going to suggest that this funnel approach is very radically broken because when it really comes to lead and referral generation, the customer is your best source of leads, is your best tool.