View from Seed

MARCH 3, 2015

Ellie Mirman: When I came in, Mike [Volpe, HubSpot’s CMO] had a to-do list of the things he wanted us to do, the top one being to start a webinar series. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. The length of a sales cycle varies between products and some times can be excruciatingly long.

Sales 60

Sales Marketing Sales Cycle B2C 60

YoungUpstarts

AUGUST 29, 2014

The Internet is a powerful channel that continuously develops the way people connect with brands, products, and services. Vimeo has a more professional reputation; a B2C article nicely articulated, “Vimeo screams professionalism in the same way that LinkedIn does.” by Frank E. Paterno, VP of Marketing at Intelliverse.

Lead Generation 178

Lead Generation B2C Sales Cycle Internet 178

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss.

B2B 42

B2B Metrics Marketing Startup 42