B2C Differentiation PR Web 
Duct Tape Marketing
SEPTEMBER 30, 2022
Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] Glad to be here, John.
ConversionXL
JUNE 25, 2021
Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. You can also use a service like Wynter to run message testing and gain intel on a specific web page, ad, or email copy. . Points of differentiation. Measurable value.
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Mike Michalowicz
FEBRUARY 11, 2013
Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks.
Austin Startup
JULY 12, 2010
One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center).
Duct Tape Marketing
FEBRUARY 2, 2023
There's gonna be no PR spin. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. You never will because they've got points of differentiation, right. 15:46): I am not going to hear one ad, I am not gonna hear one brand messaging.
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