B2C Employee Finance Vertical 
ConversionXL
APRIL 4, 2014
The reason this works in physical stores is because real-life employees are there to answer questions & make recommendations based on what they observe about the customer. Amazon and other large online retailers use personalized marketing automation tools to give recommendations like an experienced, well trained employee.
Seeing Both Sides
AUGUST 16, 2012
In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000.
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mashable.com
OCTOBER 5, 2012
Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Our startup creates custom vertical search and decision making engines for people or businesses with structured data. Money and Finance Lists. Like Tweet. Like Tweet.
David Teten
DECEMBER 3, 2019
Point Nine Capital uses 15Five for continuous employee feedback. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. EquityZen , SharesPost , and ZenPrivEx , help employees and investors liquidate their positions in late-stage companies.
steveblank.com
JULY 8, 2011
No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? I think actually actively selling your stuff is very important for a startup these days.
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