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Founder Interview: Richard Lavina Innovating Accounting Services with Taxfyle

The Startup Magazine

We’re aiming to bring that boost in productivity and cost-efficiency both to CPA firms and other professional services firms in other verticals (i.e. Richard: Taxfyle is successfully addressing deep pain points experienced every year by both American taxpayers and accounting firms nationally, and overseas, around tax season.

CPA 136
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Raising Money Using Customer Development

Steve Blank

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Progress is the same.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. the Untouched Vertical. TruthFinder and Intelius provide basic background vetting. Pacer is useful to search prior litigation, bankruptcies, etc. Private Equity Software and Services Directory.

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000.

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How Personalized Marketing Can Increase Your eCommerce Sales

ConversionXL

It’s too bad, because the open & click rates across nearly every vertical are also significantly higher. Mint is a prime example of using “high quality” content marketing to generate leads, as their personal finance blog helped them to grow to 1.5 Yet surprisingly, 70% of brands do not personalize. image source.

eCommerce 112
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Why Your Startup's Name Matters

mashable.com

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Our startup creates custom vertical search and decision making engines for people or businesses with structured data. Money and Finance Lists. Google Lists. Holiday Lists.

Naming 84
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Startup Tools

steveblank.com

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? I think actually actively selling your stuff is very important for a startup these days.