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Raising Money Using Customer Development

Steve Blank

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. When you are presenting to a VC there are two conversations going on – the one you are presenting and the one that investors are thinking as they are listening to your presentation.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use Google Drive to host my conference presentations , which are all embedded at teten.com. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews.

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How Personalized Marketing Can Increase Your eCommerce Sales

ConversionXL

In a study by Janrain , it was found that 73% of consumers were fed up with being presented with irrelevant content. It’s too bad, because the open & click rates across nearly every vertical are also significantly higher. How Can We Make Online Buying More Personal? Yet surprisingly, 70% of brands do not personalize.

eCommerce 112
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Why Your Startup's Name Matters

mashable.com

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Your goal should be finding a name that is solid and presentable, rather than something perfect. Money and Finance Lists. Set a goal and deadline. Google Lists. Jobs Lists.

Naming 84
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Startup Tools

steveblank.com

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? I think actually actively selling your stuff is very important for a startup these days.