Remove B2C Remove Framework Remove Naming Remove United States
article thumbnail

How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. It seamlessly creates a deal folder (company name) in our Google Drive, and notifies us that a new deal has entered the pipeline via Slack.

article thumbnail

7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. With more than half the population of the United States already listening to podcasts, there has never been a better time to start yours.”.

B2B 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data. TruthFinder and Intelius provide basic background vetting.

article thumbnail

Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Ninety-nine percent of products—even from no-name brands—just work. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. People know its name. This is unimaginable today. We assume a certain level of quality. are now table stakes.