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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Generating awareness through social media. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Now that you have them on board, your marketing goals are to increase loyalty and secure repeat purchases. Image source.

Customer 140
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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Otherwise, it’s uniqueness stood out on its own and it generated curiosity. Attracting someone from the start can save money on ads, lead generation, and marketing in the future. We were trying to pick a name that would indicate what it is we do since we are a B2C company. Thanks to Mckayla Spencer, The Comma Mama Co. !

Naming 150
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The ROI of Lead Scoring

Duct Tape Marketing

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

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Modern Day Sales: 8 Ways Companies are Changing the Future of Sales

ReadWriteStart

Lead generation , customer acquisition, and sales resources are being approached differently. If you are a small to medium-sized business, you may be contemplating how to transform your sales team to maximize the results from lead generation and customer acquisition activities while minimizing sales resources.

Sales 71
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35 Leading Women Entrepreneurs Paving The Way For Success

Designmantic Blog

Lilach Bullock is well-known in the fields of online lead generation and social media. She managed to amass a social media following of 100,000 in less than a year and secured a 4th page ranking for her website on Google. She is globally praised for being the founder of the top certified coaching program for women.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). I usually track the first program as the primary lead source.

B2B 42