ReadWriteStart

AUGUST 9, 2021

Lean In To What Makes You, You. 55-65-year-olds were the most drawn to historied and trusted branding, with almost twice as many participants preferring this option compared to innovative brand names. Men were found to have little to no preference in siding with trusted brand names compared to those that are innovative.

eCommerce 176

eCommerce B2C Naming Agile 176

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. Next, we check that we’re safe from any particularly onerous terms like participation preferred. At this point I’m leaning toward the first deal, but not by a huge amount since there’s some risk to completing the round in both cases. Requires team relocation.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. Next, we check that we’re safe from any particularly onerous terms like participation preferred. At this point I’m leaning toward the first deal, but not by a huge amount since there’s some risk to completing the round in both cases. Requires team relocation.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20