ReadWriteStart

AUGUST 9, 2021

The world changes, consumer needs change, markets change, the art of branding takes all that into account. In a way, this is an opportunity to become a leader in a new landscape — plenty of less astute and adaptable brands won’t make it — leaving gaps in the market. Or, fingers crossed, the post-Covid era?

eCommerce 176

eCommerce B2C Naming Agile 176

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. Next, we check that we’re safe from any particularly onerous terms like participation preferred. If you over-perform, then you would have raised on better terms in the free market. Deal 2 is marketing-driven. I’m a little burned out on chasing the market.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. Next, we check that we’re safe from any particularly onerous terms like participation preferred. If you over-perform, then you would have raised on better terms in the free market. Deal 2 is marketing-driven. I’m a little burned out on chasing the market.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20