No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.
Steve Blank
NOVEMBER 1, 2010
But nine months after the first call was made in 1998, Iridium was in Chapter 11 bankruptcy. And they rolled all of this up into a set of financial forecasts with a “size of market” forecast from brand name management consulting firms that said they’d have 42 million customers by 2002. It was a technical tour de force.
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