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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48
Software Review North America Europe Metrics 48
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Piercing the Corporate Veil of Sweat Equity

grasshopperherder.com

SEPTEMBER 24, 2011

Unseen Metrics. The same company, didn’t have a system to accurately identify it’s own key metrics. Would you invest in a company that didn’t know it’s own metrics? Not that they were trying to take advantage of me necessarily, but it happened because of the deal structure. Me neither.

Sweat Equity 41
Sweat Equity Equity Cofounder Non-Compete 41
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