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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 385
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30 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Giving back to the community has always been something I valued, so using my CPA and JD expertise, I knew there was something I could do to make taxes less daunting. My business started from a simple blog where I wrote about marketing topics as a way to stay current on marketing trends. 6- To give back to the community.

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Thanks to Pete McPherson, Do You Even Blog ! #4- When we started the company, I didn’t want it to be called “Grunden & Hale” as is the standard for CPA firms because I envisioned the firm becoming much larger than just me and Adam. Thanks to Jody Grunden, Summit CPA Group ! #12- That’s how I named my current brand!

Naming 149
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 226
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 225