Startup Professionals Musings

MARCH 23, 2013

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 226

Search PPC Widget SEO 226

YoungUpstarts

MAY 17, 2017

You may also audit the type of content they are sharing on social media and their blogs. Here’s an example of a B2B buyer persona for a customer who is looking for tools that offer marketing automation and assist him in analyzing the social media activities of his business: Get started with a blog. Share your blog content.

Marketing 133

Marketing Social Media B2C B2B 133

Occam's Razor

SEPTEMBER 24, 2012

This blog post is about the above recommendations, and their merit. Attending this presentation inspired me to write this blog post. As you mature you start measuring things that really matter, macro and micro conversion rates , economic value , visitor loyalty. Having a conversion business impact was not the point.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

OCTOBER 3, 2010

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 225

Search Engineer SEM Widget 225

ConversionXL

JANUARY 29, 2016

What’s crazy is that visitors from certain ISPs showed stronger engagement and higher conversion rates compared to other ISPs (this is where I almost cried). They used some pretty cool Google AdWords retargeting features to achieve the following results: 98% lift in conversions with Conversion Optimizer in retargeting campaigns.

Campaign 48

Campaign PPC Audience eCommerce 48

Startup Lessons Learned

JUNE 5, 2009

For example, say that your business model calls for a 4% conversion rate – as ours did initially at IMVU. After a few months of early beta at IMVU, we discovered that our actual conversion rate was about 0.4%. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

ConversionXL

SEPTEMBER 28, 2017

Macro conversions vs. micro conversions. Your metrics are either leading to “macro conversions” or “micro conversions.” Macro conversions are the primary goal of your website, to convert user traffic into revenue. Micro conversions are process milestones or secondary actions. 2) Conversion rate.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Duct Tape Marketing

JUNE 12, 2018

For example, if you’re a CPA, wouldn’t it be easier to focus on the clients you already have year after year as opposed to constantly be looking for new ones? You need to ask yourself what it takes to schedule consistent appointments and how you can increase the conversion rate of these appointments. Add a content upgrade.

Lead Generation 75

Lead Generation CPA Audience Revenue 75

Growthink Blog

APRIL 14, 2013

For example, while your prospects may be happy with their CPA firm, a message that stated "learn the 3 ways your CPA firm is probably costing you thousands of dollars each year" will make them think they do have a pain/problem and get their attention. Or they need to discuss it with someone else.

CPA 122

CPA Advertising Sales Partner 122

ConversionXL

JANUARY 3, 2017

But wait, that might hurt the conversion rates!” Even worse, they’ll actually insist on removing site elements that improve conversion rates… on purpose! “We We’re trying to pick apart the interactions of websites, mobile apps, and customer platforms in order to increase sales and conversions. Everyone else is wrong.

.Net 111

.Net Campaign Conversion Revenue 111

Business Plan Blog

NOVEMBER 13, 2013

Various terms such as price cap, discount, conversion to equity, etc., The terms of the note are 10% discount and an automatic conversion after a financing of $1,000,000. Arushi Bhandari, CPA, MBA blogs regularly at www.startuptaxaccounting.com. Bridge notes/loans are an example of convertible debt. About The Author.

Finance 93

Finance Accredited Investor Angel Investor Seed Capital 93

crowdSPRING Blog

JUNE 26, 2011

In a post last week , Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. This can be calculated with a simple mathematical formula: LTV=(APV*n)-CPA , where APV is the average shopping cart value, n is the number of repeat purchases by the customer, and CPA is cost per acquisition.

CPA 69

CPA Analytics Viral Small Business 69

Occam's Razor

MARCH 30, 2017

You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! A 30 point increase in conversion rate. Here’s the relevant excerpt from their blog post: How do we prepare for jobs that don’t yet exist? Right message for the right person. Thirty points.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Duct Tape Marketing

FEBRUARY 24, 2022

It's gonna be a fun conversation. We'd have a great conversation. Now I wanna have a conversation to see for a good fit. All of that, but the real aspect, John is we're, we're looking for an opportunity to connect with a prospect and have a conversation. He's also the author of a book on marketing. You'd meet with me.

Differentiation 96

Differentiation Audio Programming Non-Compete 96

ConversionXL

MARCH 13, 2013

I started a blog and I clearly remember the day I cracked 5,000 monthly visitors woo hoo! Put up an minimum viable product and see if people pay for it (metric – conversion rate of beta user to paid). Here is a chart showing my various conversion sources in Analytics. This is a guest post by Dan Norris from Informly.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Up and Running

APRIL 18, 2012

I posted 5 Things Every Manager Should Know About Financial Forecasts recently on the Industry Word blog on the SBA (Small Business Administration) community site. Or conversions on the web? 2. Forecasts don’t take an MBA, CPA, or PhD. Did the forecast give you a way to identify where assumptions change?

Forecast 63

Forecast SBA Aggregator CPA 63

ConversionXL

FEBRUARY 26, 2020

And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Why conversion attribution starts with traffic attribution. Why conversion attribution starts with traffic attribution.

Analytics 118

Analytics Campaign Email Channel 118

The Startup Magazine

SEPTEMBER 12, 2023

You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Produce engaging content for your blog, website, infographics, and videos. Responding to comments, messages, and mentions helps encourage conversation. Spread the word and get people talking about your stuff.

Channel 158

Channel Social Media Marketing PPC 158

Occam's Razor

DECEMBER 9, 2013

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. Focus on optimizing your Cost per Acquisition (CPA). It seems crazy.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

MAY 28, 2019

The really boring answer is that my husband and I had a CPA who told us to incorporate, and we needed a name, and the URL was available. Great narrative on a website, great, you know, depending who you’re sitting next to, dinner party conversation. The name Talking Shrimp, everyone asks about that. Laura Belgray: Yes.

Italy 62

Italy Naming Framework Web 62

ConversionXL

FEBRUARY 3, 2017

The conversion rate of your landing page or offer. Teodora suggests reaching out to latent affiliates, in particular, to reactivate them… Teodora Dobjanschi , Avangate: “On average, only 7-10% of the affiliates registered to a program are actually driving traffic and conversions. Blogging – 57.37%. via FeedFront).

Affiliate 48

Affiliate Programming Marketing PPC 48

Up and Running

MAY 28, 2015

Then you have an assumed conversion rate. That’s my favorite part of a business plan, and in fact just a couple of weeks ago I did an article on the B plans blog about milestones, titled something like, “What makes your business plan real?” You don’t need a CPA. What were the conversions?

Lean 60

Lean Business Plan Video Software Review 60

Hearpreneur

DECEMBER 25, 2019

And it’s not because of me—it’s because of the power of meaningful coaching conversations that support individuals and teams focus on creating long-lasting solutions instead of patchworking. Sinordo, Modern CPA Group ! #17- Thanks to Paula Haubrich. #12- 12- Love for building homes and the local economy. Thanks to Ric A.

Entrepreneur 131

Entrepreneur Technical Review LLC Software Review 131

Aymeric Gaurat-Apelli

JUNE 9, 2010

Skip to content Follow: RSS Email Twitter Aymeric Gaurat-Apelli On building profitable web applications Home Contact me Creations Blog Books Entrepreneurship & Startups General Online experiments Programming tips and tricks Startup tips and tricks Tags advertising , google adwords How to get cheap and targeted paid traffic?

Norway 46

Norway South Africa Finland Ruby 46

Occam's Razor

FEBRUARY 26, 2008

Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates. Conversion went up, CPC and CPA's went down, ROI went up, Bounce Rate went down and what not. Outbound link tracking, form submissions, non-ecommerce tracking, downloads, offline conversions and on and on.

Management 68

Management Analytics San Diego Web 68

ConversionXL

SEPTEMBER 15, 2016

Is an average cost of 50 cents per conversion high or low? Not for conversions. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. The keyword has lots of impressions and no conversions. Is a CTR of 20% good or bad?

PPC 48

PPC Software Review Campaign Analytics 48

Mike Michalowicz

APRIL 4, 2016

She is CEO and Principal of the New Vision CPA Group, a public accounting firm based in the Chicago area. Jody is the author of “The Radical CPA: New Rules for the Future-Ready Firm,” a book that sparked a movement within the profession. Joy’s Blog: The Radical CPA Blog. Show Links. Jody on Facebook.

CPA 60

CPA Bahamas Entrepreneur Maryland 60

Aymeric Gaurat-Apelli

JUNE 9, 2010

Skip to content Follow: RSS Email Twitter Aymeric Gaurat-Apelli On building profitable web applications Home Contact me Creations Blog Books Entrepreneurship & Startups General Online experiments Programming tips and tricks Startup tips and tricks Tags advertising , google adwords How to get cheap and targeted paid traffic?

Norway 28

Norway South Africa Finland Ruby 28

crowdSPRING Blog

APRIL 6, 2015

The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Conversion Rate. Why, you ask? Life Time Value. How many buy something?

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. It could also include your blog, your recommendation engines, your customer forums, and all kinds of other digital existences that you own outright. I even abandoned CPA (not enough focus on what makes the ads good).

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

MARCH 22, 2011

This blog post has three ideas I've learned from other smart people, ideas that help surprise the "organization" with something non-normal and get it to take action. Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. I'm going to redo the tables, just to make them fit the width of this blog.

Web 87

Web CPA Analytics Affiliate 87

Occam's Razor

APRIL 5, 2010

A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. And if they measure Micro Conversions they deserve our love AND respect for exhibiting savviness by using economic value.]. That is focusing on real success, not simply the first conversion (the one night stand!).

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

DECEMBER 12, 2011

In this blog post we are going to bring the sexyback. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. So extract the # of conversions, import into Excel, add a column for Cost, do the math, sing or weep (based on what the data says!:)).

Metrics 151

Metrics Web Analytics CPA 151

Duct Tape Marketing

MAY 21, 2019

Having an unscripted conversation on the internet can be intimidating! This will of course mean different things for different businesses—a CPA can’t post the same kind of content as a music store. But that doesn’t mean the CPA can’t have a little bit of fun! Open the Door to a Conversation. Replying with a “Thanks!”

Social Media 77

Social Media Media CPA Channel 77

Duct Tape Marketing

DECEMBER 21, 2015

Below, I’ve provided twelve ideas for blog posts that can be applied to any business—that’s one blog post for each month. After writing each blog post (or having a copywriter write it for you), read it or summarize it while standing in front of a camera—use teleprompter software from freetelepromptersoftware.com to help you.

Marketing 28

Marketing Software Review CPA Partner 28

andrewchenblog.com

JANUARY 28, 2010

I’ve written extensively on paid user acquisition in the past, particularly the blog post: How to calculate cost-per-acquisition for startups relying on freemium, subscription, or virtual items biz models. CPM/CPA/CPC) What do the intermediate metrics look like? Do it right, and your conversion rates might be as high as 20%.

CPA 51

CPA Retention Viral Acquisition 51

Hearpreneur

SEPTEMBER 16, 2015

businessname #business #entrepreneur #startup #name #compilation #instagram #ceoblognation #blog #newblog #blogpost #livetoday. A photo posted by CEO Blog Nation : I am CEO (@ceoblognation) on Sep 16, 2015 at 10:40am PDT. #1 30 – About Conversations. If you want to contribute via Instagram, comment below!

Naming 48

Naming Entrepreneur Haiti Nigeria 48