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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Cash flow is a matter of life or death when bootstrapped and pre-funding.

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Strategy Roundtable: How To Use Twitter For Lead Generation

ReadWriteStart

We did only one entrepreneur pitch, but we did a couple of tutorials on how to run a comprehensive Twitter campaign. I explained the 1M/1M Twitter strategy , followed by how 1M/1M premium members can use our Twitter channel. So, we will, essentially, also be promoting 1M/1M premium members' Twitter messages through our channels.

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How I Pivoted My Startup 3 Times to Find Success

Up and Running

Starting in 2011 and over the course of four years, my startup pivoted from an online community tool, to a live sales and support tool, to an outreach platform for businesses, to finally finding its identity in a campaigning and advocacy tool. Finding our niche with the campaigning tool. Why did it fail? That is how CallHub took form.

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The Ultimate Guide to Starting a Software Company

Up and Running

In the tactics section, list your sales channels and describe how you will be selling your products. You could bootstrap your startup and do most of the tough legwork on your own, perhaps while you hold down another job. On the one hand, bootstrapping your business gives you much more control over it. Step 5: Get financed.

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How We Took on Slack (and Lived to Tell About It)

ConversionXL

A couple of factors influenced our decision: We wanted to stay bootstrapped. When it came time to market our SaaS product, we had zero knowledge of other channels. The risk of relying on a single channel. When SEO is a major part of your lead generation strategy, one algorithm update can undo years of work.

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How We Took on Slack (and Lived to Tell About It)

ConversionXL

A couple of factors influenced our decision: We wanted to stay bootstrapped. When it came time to market our SaaS product, we had zero knowledge of other channels. The risk of relying on a single channel. When SEO is a major part of your lead generation strategy, one algorithm update can undo years of work.