Burn Rate Channel Customer Development Viral 
Steve Blank
FEBRUARY 22, 2010
As a founder you are testing a series of hypotheses about all the pieces of the business model: Who are the customers/users? What’s the distribution channel? An early indication that you’ve found the right business model is when you believe the cost of getting customers will be less than the revenues the customers will generate.
Startup Lessons Learned
MARCH 13, 2009
Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Do some Customer Development instead. If the product needs to be tweaked just a little bit in order to convert users into customers, you want to figure that out before the launch.
Expert insights. Personalized for you.
304 
Let's personalize your content