VC Cafe

NOVEMBER 2, 2019

In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. Consumer apps and services.

B2C 141

B2C Technical Review Startup Retention 141

YoungUpstarts

JANUARY 11, 2018

By saturating one market or sub-market at a time, we started building the best marketing channel there is: word of mouth (WOM). We created virality in small pockets, such as Venice Beach, California, and the virality spilled over to the next pocket, Santa Monica.

Los Angeles 133

Los Angeles Investment Bankers Cofounder Viral 133

Steve Blank

FEBRUARY 22, 2010

What’s the distribution channel? For example, at a minimum, a web based startup needs to understand the Customer Lifecycle, Customer Acquisition Cost, Marketing Cost, Viral Coefficient, Customer Lifetime Value, etc. Viral Acquisition Ratio. A startup is a search for a repeatable and scalable business model. Financials.

Balance Sheet 300

Balance Sheet Startup Burn Rate Metrics 300

ReadWriteStart

JANUARY 27, 2011

This partnership speaks to a core philosophy of the program where we encourage entrepreneurs to get as much customer validation as possible before raising too much money, use other people's channels if you can get to them, don't burn too much cash, and all that good fiscal conservative stuff.

Dilution 114

Dilution Revenue Finance Entrepreneur 114

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. If the viral coefficient is 0.9, And even worse, wed cranked up the burn rate in order to be ready to handle all those millions of mainstream customers we anticipated.

San Francisco 168

San Francisco PR Lean Early Stage 168