Burn Rate Channel Metrics Product Development 
Steve Blank
SEPTEMBER 5, 2018
Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. First Movers” didn’t understand customer problems or the product features that solved those problems (what we now call product-market fit). IPOs dried up.
Startup Lessons Learned
MARCH 13, 2009
Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. And even worse, wed cranked up the burn rate in order to be ready to handle all those millions of mainstream customers we anticipated. Instead, do your product launch first.
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