Steve Blank

SEPTEMBER 5, 2018

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. Some have labeled this period as irrational exuberance.

Lean 335

Lean Burn Rate Startup IPO 335

Up and Running

SEPTEMBER 17, 2014

That’s why we asked nine members from Young Entrepreneur Council (YEC) what metrics all founders should be aware of — always. ROI per Marketing Channel. It’s crucial to keep a handle of ROI per marketing channel in order to optimize marketing spending. No Specific Metric. Cash on Hand.

Metrics 146

Metrics Burn Rate Entrepreneur Forecast 146

Steve Blank

FEBRUARY 22, 2010

What’s the distribution channel? Do the metrics show that the business model you’re creating will support the company you’re trying to become? Startup Metrics. Startups need different metrics than large companies. Web Metrics. If you have venture investors, work with them to agree what metrics matter.

Balance Sheet 300

Balance Sheet Startup Burn Rate Metrics 300

Startup Professionals Musings

AUGUST 7, 2015

Of course, these should never be in a customer pitch, but investors expect an overall strategy with specific budgets, milestones and metrics. Partnerships, distribution channels and pricing models should be included. “If This allows them to calculate burn rates, break-even points and forecast the company valuation over time.

Product 120

Product Intellectual Property Liquidity Event Burn Rate 120

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? 500 Startups created a helpful primer on key B2C metrics.

B2C 141

B2C Technical Review Startup Retention 141

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. And even worse, wed cranked up the burn rate in order to be ready to handle all those millions of mainstream customers we anticipated. Instead, do your product launch first.

San Francisco 168

San Francisco PR Lean Early Stage 168

YoungUpstarts

JANUARY 11, 2018

By saturating one market or sub-market at a time, we started building the best marketing channel there is: word of mouth (WOM). That’s why WOM marketing is the most ef- ficient marketing channel that exists. Our approach with VEEV — going slow in the beginning — actually made acquiring customers easier.

Los Angeles 133

Los Angeles Investment Bankers Cofounder Viral 133