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The 7 Key Metrics Every Business Owner Should Monitor

Up and Running

If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running into difficulties paying bills and employees, just to mention a few! What Is Operating Margin? What Is Cash Burn Rate?

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Critical Key Performance Indicators (KPIs) for Founders

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KPIs can (and should) be used as a communication tool to align everyone in the organization so employees are empowered to take initiatives in achieving business goals. This metric helps determine how much cash you need for operation and expansion. Activation rate: measures how many visitors are engaging with your website or app.

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