VC Cafe
NOVEMBER 2, 2019
In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. Consumer apps and services.
Both Sides of the Table
MAY 2, 2015
They can show the projections on what this does to burn rate. Stock option top-ups after a few years are vital retention mechanisms. Legal threats from other IP holders? They can help you understand gross margins and how to avoid signing bad deals. They can help you with pricing. Another thing entrepreneurs f**k up?
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