Remove Business Model Remove Churn Rate Remove Engineer Remove Lead Generation
article thumbnail

Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

What Are The Mechanics Of A Business Growth Engine? Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. Not interested in audio or video? image source. Are you SaaS?

article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ ff Venture Capital hired two full-time engineers to build out Totem. She answered, ‘We see a lot of deals.’

article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

You validated our business model and added huge value to our efforts. This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period.