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Traversing No-Man’s Land, The Go-To-Market Phase

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. As you develop your product, you must concurrently invest in market-engineering tasks.

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Bigger in Bend – Building a Regional Startup Cluster–part 1 of 3

Steve Blank

When Customer Development and the Lean Startup were just a sketch on the napkin, Dino Vendetti, a VC at Bay Partners, was one of the first venture capitalists I shared my ideas with. Dino and I kept in touch as he moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster.

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Entrepreneurs are Everywhere Show No. 30: Guido Kovalskys and Doris Korda

Steve Blank

Prior to her 21 years as an educator, Doris Korda spent 15 years as an engineer-turned-entrepreneur in the cowboy days of the high tech industry. That sounds like a simple thing, but back then, in the tech world, it was mostly engineers talking tech, bits and bytes. If you can’t hear the clip, click here.

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Entrepreneurs are Everywhere Show No. 30: Guido Kovalskys and Doris Korda

Steve Blank

Prior to her 21 years as an educator, Doris Korda spent 15 years as an engineer-turned-entrepreneur in the cowboy days of the high tech industry. That sounds like a simple thing, but back then, in the tech world, it was mostly engineers talking tech, bits and bytes. If you can’t hear the clip, click here.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. We think there’s something bigger, as Robert talked about and you talked about, this is a business model change.

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