Business Model Differentiation Fiji Marketing 
Hearpreneur
AUGUST 18, 2017
It bothered me and so I told my family that I wanted to work on a business that somehow could incorporate addressing these things I cared about, but also could address some important consumer concern. Every premium water was differentiated solely through an exotic source origination story and design. Otherwise, just stop.
BeyondVC
APRIL 16, 2004
OK, so times have been tough in the IT market over the last couple of years. For those of you who understand that selling IT software to enterprises is not easy, I thought you would enjoy this email from one of my portfolio companies regarding differentiation and “secret sauce.” Luckily, it is starting to get better.
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