ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), If you don’t have a validated product or business model yet, stop here. via Ecommerce Growth Masterclass).

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

DECEMBER 13, 2022

So, think in this order: Define your business objectives. Define your target metrics. Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 We’ll measure this using (data metric). Define your website goals. Define your Key Performance Indicators.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

DECEMBER 2, 2015

So think in this order: Define your business objectives. Define your target metrics. Here’s an example Peep gave in an older blog post of an eCommerce client: Here’s what we’re looking at: First couple of days, blue (variation #3) is winning big – like $16 per visitor vs $12.5 We’ll measure this using (data metric).

Technical Review 48

Technical Review Analytics Framework Software Review 48