Want to know why charging $12 / year converts higher than $9.99?
Both Sides of the Table
FEBRUARY 3, 2011
The first did a “purchase credits model like iStockphoto where you then burn down the credits you bought. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. They switched to a flat rate model and sharing went up immediately.
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