Hippoland

AUGUST 8, 2018

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Product second. Sales cycles matter though. Business customers, depending on the problem, are less price sensitive than consumers. Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Product second. Sales cycles matter though. Business customers, depending on the problem, are less price sensitive than consumers. Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) In fact, this company hasn’t shipped any new products in months.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Hippoland

FEBRUARY 12, 2018

2) What is the business model and the potential unit economics? Certain investors tend to gravitate towards certain business models. I know nothing about viral marketing. I’ll pass on those companies, because I don’t understand these types of businesses well enough to get involved.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

2) What is the business model and the potential unit economics? Certain investors tend to gravitate towards certain business models. I know nothing about viral marketing. I’ll pass on those companies, because I don’t understand these types of businesses well enough to get involved.

Seed Stage 48

Seed Stage Business Model B2B Email 48