Business Plan Customer Development Document Product Development 
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
Steve Blank
MAY 6, 2015
Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. Waterfall Development was all about execution of the requirements document.
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Steve Blank
AUGUST 18, 2010
Here’s his story of when Customer Development failed. We were lucky to learn about Customer Development early on in the life of our startup. It made more sense than our 60 page business plan predicated on a B-school class and a supernatural ability to predict the future. Lessons Learned.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. Here’s what the product development diagram looks like from a sales perspective.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
Steve Blank
MARCH 1, 2010
Most competitive analyses are: 1) sales documents for investors and/or 2) an attempt to rationalize the founders assumptions. It’s Part of the Plan. While most investors don’t actually read your business plan for a first meeting, a summary of your competitive analysis usually ends up as a slide or two in your PowerPoint presentation.
Steve Blank
MAY 7, 2009
I hate business plan competitions. I Love Business Plan Competitions I had a breakfast with a friend who has founded a few companies in Thailand and started the New Ventures Program at one of their universities. For all the reasons why business plan competitions are wonderful for students from outside the U.S.,
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