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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Nobody wants to buy a lawnmower—they want a pretty green space in front of their home to impress the neighbors, or a place for their kids to kick around a soccer ball. Social media also offers a cache of market research data. What do customers need before they’ll hit to hit the buy button? What does your reader want? Emotion sells.

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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. On Booking.com, they highlighted the copy “Free” with green to make it more prominent, ran a test, and ultimately, increased the conversion rate. Define quality accurately, then quantity will follow.

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Startup Resources

www.vccafe.com

Varnish Cache (reverse proxy). customer retention, churn reduction, lifetime value. Bethnal Green Ventures. green tech. Virgin Green Fund. JS/CSS Compression Using YUI Compressor. mod_perlite (Perl). PHP-FPM (a patch for php4/5 to greatly improve FastCGI SAPI usage). YSlow (performance checklist). YUICompressor.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

The VAST majority of what you’re dealing with (HTTP, MIME, HTML, CSS, JavaScript, relational databases, page template, authentication, session management, caching, etc.) But if I want to hire people that know about byte alignment and cache thrashing I look in the one place where.Net does not feature. Like what?! Bill Beebe.

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