Email Copywriting 101: Five Steps to Better Converting Emails
ConversionXL
FEBRUARY 27, 2019
Nobody wants to buy a lawnmower—they want a pretty green space in front of their home to impress the neighbors, or a place for their kids to kick around a soccer ball. Social media also offers a cache of market research data. What do customers need before they’ll hit to hit the buy button? What does your reader want? Emotion sells.
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