California Channel Customer Development Software Review 
Steve Blank
MARCH 19, 2009
They sold their product through the computer retail channel, something I knew nothing about. They sold to a set of customers I knew nothing about. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for.
Steve Blank
OCTOBER 12, 2009
Nuclear Weapons Laboratories which used supercompurters to run their hydrodynamics codes to simulate what went on in the first microseconds in a nuclear weapon and the National Security Agency (with Cray putting in a special population count hardware instruction) used to facilitate decryption of codes.
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Steve Blank
DECEMBER 7, 2009
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. This is more challengine than it appears, and method of insulation is supporting varied input channels.
Steve Blank
APRIL 20, 2009
Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. In contrast, spark gaps are broad-band radio “noise&# sources – the idea of discrete radio channels was impossible spark gaps because of this.
Steve Blank
JULY 2, 2009
Video Games At SuperMac , Peter Barrett was the witty and creative 24-year old Australian engineer who had designed several of our most successful products, culminating with the software for the Video Spigot. Now he wanted to go off start his own company. We understood none of this. More detail in future posts.
Steve Blank
MARCH 19, 2009
Within these applications how did our customers spend their day? And since the card was useless without any application software, what other software products did they use on it? What reviews did they trust? I wanted to understand how customers bought our products. What magazines did they read? Which ones?
Steve Blank
APRIL 2, 2009
Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. And we made sure that instead of some artificial numbers, the benchmarks truly measured performance on these four key applications our customers told us were important.
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