Occam's Razor
JULY 5, 2021
An introduction to multi-channel digital attribution analysis. Paid Media Marketers (sometimes referred to as Direct Response Team or Performance Marketing) love doing attribution analysis across only paid media channels becuase it allows them to distribute credit only across their work. They are all paid ads.
Steve Blank
MARCH 19, 2009
They sold their product through the computer retail channel, something I knew nothing about. When I went through their financials as part of my due diligence I realized that if they ditched their low margin disk drive products, it wouldn’t take much to make them a profitable company.
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Berkonomics
JUNE 16, 2016
Dave’s note: Our guest author this week is Kevin McDonald, Executive Vice President and Chief Information Security Officer at Alvaka Networks, a network services and security firm in Irvine, California. Many websites are compromised and have been hacked with or set up with embedded nefarious software. By Kevin McDonald.
Hearpreneur
APRIL 9, 2017
The Carson, California company employs about 800 people in its 4 Southern California plants. Be determined, be diligent, be continuously learning, and be unafraid or what anyone else thinks. My mother found some magazines that would have Basic programs to code. Thanks to Robert Atallah, CedarLane Natural Foods !
ReadWriteStart
MAY 19, 2011
During today's roundtable, we opened the session with a discussion of the existential crisis in media and how talented bloggers and journalists are facing a tough time sustaining themselves due to lack of business models. We also did some segmentation work and related exploration of relevant channels. MyDataOrganizer.
ConversionXL
FEBRUARY 26, 2014
This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits. Learn the release schedules for new products, new content, new campaigns within other channels. What days of the week does support work? image source.
Steve Blank
DECEMBER 7, 2009
As we were out looking for our Series B round, our company had gotten the attention of “name of big VC firm here” who wanted a play in enterprise software. During the due-diligence process, I sat down with one of the partners who pulled out a set of slides and asked me: ”Have you seen these?” Are These Your Slides?
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