Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

infochachkie.com

DECEMBER 5, 2011

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. infoChachkie. Intuitive URL.

Naming 40

Naming Technical Review Product Product Name 40

Startup Professionals Musings

APRIL 10, 2011

Respect local customs and practices. I had organized European operations into regions and the country manager for Italy reported to the central European manager based in Germany. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Startup Professionals Musings

MARCH 13, 2010

Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Respect local customs and practices. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures.

Brazil 121

Brazil Finland Silicon Valley Italy 121