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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. A CRM that includes machine learning adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions. If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon.

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

And it's something that in this era of short-termism that, that so many marketers are focused on, what can we do with this campaign? And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and lead generation. And I can explain what that is. Right, right.

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