Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right
crowdSPRING Blog
JULY 19, 2018
It also extends to how it links with wider marketing campaigns… It even encompasses the materials used to create it: Is it recyclable or reusable? The experience of unpacking a product is part of a customer’s experience with a brand, much like a company’s name and logo. Charlotte’s Web: Brand Perception.
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