Remove Campaign Remove Churn Rate Remove eCommerce Remove Lead Generation
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

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8 Smart and Practical Ways To Increase Your Small Business Profits

crowdSPRING Blog

For example, take a look at Buffer’s 5 Unique Ways to Measure and Evaluate a Social Media Campaign. Here’s a good read from Moz on Pruning Your eCommerce Site: How & Why. Are they staying with your products/services for a long time or using for a short time and leaving (this is called “churn”).

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Churn rate was high for a service that many organizations saw as a “nice to have.” For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. 3 ways to find proposition pivot or expansion opportunities. Image source ).

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