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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

Analytics 106
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How to Get Initial Traction with a Marketing Budget of Zero

Up and Running

Shape your brand personality, and let it inspire your marketing campaign. Get your elevator pitch right, and spread the message consistently across all media vehicles. Providing proper expectations will minimize the churn rate. It worked out well for Lyft and their hot pink furry mustache, after all.