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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns.

Campaign 130
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. What to do?

Analytics 113