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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

OCTOBER 21, 2014

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

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Analytics Software Review Metadata Campaign 113
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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

AUGUST 13, 2015

With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Use Google’s Webmaster Tools To Optimize Headlines and Keywords.

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