ConversionXL

MAY 8, 2014

Better Value Propositions Mean Better Revenues: We’ve Got Proof. million in incremental revenue. Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. million in incremental revenue.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

The Equity Kicker

JUNE 29, 2017

Facebook’s growth in revenue per use shows just how successful they’ve been in extracting value from the system and I’m sure we could find similar charts for the other two. Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). Competition on paid channels.

Clickthrough 95

Clickthrough Distribution Differentiation Channel 95

ConversionXL

OCTOBER 21, 2014

Whereas branding is a bit softer and meant to promote an increase in the awareness or equity of a brand or product (without the required response). Does the funnel begin on the clickthrough to the site? You need to consider the impact of cost, revenue, and margin on your attribution modeling. You expect them to take an action.

Analytics 113

Analytics Software Review Metadata Campaign 113

Duct Tape Marketing

AUGUST 13, 2015

With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Use Google’s Webmaster Tools To Optimize Headlines and Keywords.

SEO 28

SEO Clickthrough Affiliate Private Equity 28