How to Use Personalized Content and Behavioral Targeting For Improved Conversions
ConversionXL
FEBRUARY 6, 2013
A new survey by Adobe and Econsultancy finds that 52% of digital marketers consider the ability to personalize web content to be fundamental to their online strategy. To increase job applications from their own homepage, they ran an behavioural targeting campaign for users accessing their homepage from India. It’s personalized!
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