Duct Tape Marketing

APRIL 24, 2019

I mean there’s nothing wrong with starting with a dream, but the tenacity and stick-to-itiveness and just the sheer organization it takes to run a Kickstarter campaign would quickly weed those folks out. They wouldn’t see things through to the end of a successful campaign.

Product 61

Product Sweat Equity Naming SEO 61

Duct Tape Marketing

OCTOBER 1, 2019

It’s that thing that people refer to when they have a need. And so [Fred Knerr 00:00:22:52], who was one of the founders, went out and he visited Fred Morrison in Connecticut near Yale, and he saw all the kids were calling this thing Frisbee. So they do say a 90 day or a six month campaign to communicate the change, but-.

Naming 46

Naming Connecticut United States Small Business 46

Up and Running

NOVEMBER 25, 2015

We’re making “Metal Gear Solid” references here now. Peter: Number three, New Haven Connecticut. Maybe we’ll start a make Buffalo more friendly to small business campaign. Peter: Yeah, just a quick note to our listeners, Eric is not contagious to you over the airwaves. Jonathan: It’s an audio virus.

Texas 60

Texas Small Business San Antonio New Hampshire 60

Startup Lessons Learned

JUNE 29, 2020

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. Which means that for me to get the policy changed here, I actually had to become an advocate and a campaigner. That's just not enough to move the dial on policy.

Czech Republic 113

Czech Republic San Francisco Campaign Washington 113